In April, the award-winning Pure Michigan advertising campaign returned for audiences across the Midwest to inspire both spring and summer travel this season. “Our Welcome Centers play a critical role in ensuring a positive 'first impression' visitor experience, and the safe reopening of the Welcome Centers is great news for the industry.” “Pure Michigan is ready and eager to welcome back visitors and help drive Michigan's recovery by promoting safe travel across the state,” Lorenz said. The American Automobile Association forecasts more than 1 million Michigan residents will take a trip during the holiday period, a nearly 57 percent increase from last year. Demand for travel and tourism information is expected to be high over the long Memorial Day weekend. Produced and released by Detroit-based Assemble Sound to coincide with the Michigan Department of Natural Resources State Park Centennial celebration in 2019, the multi-faceted project included Michigan artists, companies and organizations in the mix.Īlso, just in time for summer travel, the Michigan Department of Transportation announced last week it was resuming tourist information services at all Michigan Welcome Centers prior to the Memorial Day holiday weekend. In 2019, Pure Michigan launched Pure Sounds of Michigan, a first-of-its-kind, ambient album that was designed to bring new awareness of and inspire travel to the state of Michigan. The Pandora Pure Michigan Radio playlist is not the first time Pure Michigan has used music to celebrate travel in Michigan. You’ll be daydreaming of good food, good people, the breathtaking landscapes of Michigan and likely booking your next trip there in no time.” “We’re so excited to launch Pure Michigan Radio on Pandora this summer curated with songs to enhance any road trip experience! According to our latest research study, 90 percent of our listeners plan to take a road trip over the next year proving that road trips are here to stay,” said Pandora VP and Head of Industry Travel + Tourism Laura Fernandez. “It’s no doubt the best soundtrack to enjoy during your next trip to Michigan, but I encourage everyone to experience Pure Michigan Radio during the next journey in the car. Other ideas, ranging from coffee road trips to arts and culture trails to bicycle tours, can be found by visiting here. Travelers seeking inspiration for the perfect Pure Michigan summer road trip can visit to read about an idyllic scenic drive that showcases all the beauty of the Great Lakes State. “We’re excited to share this Pure Michigan playlist with Michiganders, and visitors from around the world, so they can enjoy the tunes that will get them in the mood for warm weather fun and create summer memories that will last for years.” “Summer road trips are a quintessential part of a Pure Michigan summer, and the right music can really enhance that summertime vibe,” said Dave Lorenz, Vice President of Travel Michigan, part of the Michigan Economic Development Corporation. Photo of Inspiration Point overlooking Lake Michigan | Photo Courtesy of Pure Michigan The total budget for the Pandora initiative is $200,000. Pandora listeners are also able to experience an exclusive Pure Michigan spot for the channel and head to for more travel inspiration. Up-and-coming Michigan artist Kanin Elizabeth and her song “Torch Lake Breeze” are also featured. Listeners can also enjoy some of Michigan’s newer music talent, with indie folk, pop, rock sound of the Accidentals and the rock band Greta Van Fleet. Well-known Michigan performers featured on the playlist include Bob Seger, Stevie Wonder, and Aretha Franklin, among others. The six-hour-long playlist, available on Pandora, includes a well-rounded mix of Michigan and non-Michigan artists. Also, be sure to support local small businesses across the state and turn up the volume while you’re at it.” ![]() “I hope everyone has an opportunity to get out, spend time with loved ones, and create new memories this Memorial Day weekend. “There are few things better than a perfect Michigan summer day backed by a great soundtrack, and now we have the perfect playlist as we get back to traveling safely and enjoying the best that Pure Michigan has to offer,” said Governor Gretchen Whitmer. A curated collection of 200 songs featuring more than 100 artists with Michigan connections, the playlist was created to enhance summertime experiences, whether it’s boating, camping, hiking, road tripping, or long days on the beach. – Just in time for Memorial Day weekend and National Road Trip Day on May 28, Pure Michigan today announced the launch of Pandora Pure Michigan radio, a new complimentary Pure Michigan playlist designed with summer road trips and adventures in mind.
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